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112. The $27 Workshop Experiment: What Worked, What Didn’t & What’s Next
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If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you.
I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers.
Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.
Episode Highlights
[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)
[6:45] – The first workshop title fail & what I learned about naming offers
[10:30] – The surprising way a mistake led me to improve my second workshop
[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)
[22:20] – Why information is cheap, but personalization and transformation are priceless
[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)
[35:40] – The power of iteration—how testing and tweaking leads to better results
Grab the recording of The $27 Workshop Experiment: mirandaivey.com/workshops
Connect with me on Instagram: @mirandaiveymedia
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