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#69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom Podcast
Manage episode 477277224 series 3602993
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Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.
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