))
Positive Behavior Change With Lesley Bielby
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on January 10, 2025 10:54 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 315487293 series 2686684
Content provided by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Lesley Bielby is back. She recently returned to creative marketing agency, DiMassimo Goldstein (DiGo), for the third time in her career. This time, she joins the team as Co-CEO and Chief Strategy Officer. Lesley shares her global career journey with Tony and Betsy, which includes major marketing agencies in cities like London, New York and Boston.
DiGo recently redesigned their strategy to solely focus on positive behavior change in every part of their business: their clients, their employees and their culture. With this in mind, Lesley talks about having to pass on opportunities that no longer align with their mission of positive behavior change. An admittedly hard thing to do for any business.
Dive into this episode as Lesley shares the “3 M’s” customer journey strategy where her team looks at every customer using the 3 M’s: motivation, momentum, and moments that matter.
56 episodes
Share
