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Building Loyalty In Micro-Moments With Your Customers With Mark Ross-Smith
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Manage episode 346962813 series 2686684
Content provided by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Meet Mark Ross-Smith, CEO and Co-Founder of StatusMatch.com. Mark joins Betsy and Tony on the podcast from Malaysia. As a self-proclaimed professional frequent flyer, Mark racked up more airline points than you can imagine as he built his former businesses. After he decided to move across the world, he asked the area’s major airline for a status match in their frequent flyer program. He was denied, but it led the way for his idea to create StatusMatch.com.
Tony, Betsy, and Mark dive into emotional loyalty to big brands and discuss how those micro-moments can be replicated in any size business to get a leg up on the competition.
56 episodes
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