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Understanding What Your Customer Wants At Their Core With Tracy Hazzard
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Content provided by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Building trust with clients is hard enough in any business, but it can be a little bit tougher when you’re working with a broad spectrum of clients. Few businesses deal with a broader clientele than Tracy Hazzard’s business does. As the co-founder and CEO of Brandcasters, Inc., the largest podcast post-production company in the US, Tracy deals with people from widely varying backgrounds every day. She has honed the skill of getting to know a very diverse set of customers as her company scaled from serving 12 clients to now more than 400 clients. Her Podetize method and platform takes knowing the customer to a whole new level by understanding what they really want and creating a personal touch for them right from the beginning. She joins Betsy Westhafer and Tony Bodoh in a conversation about building trust, the podcast industry, the transformational economy and more. Learn why she considers trust building a predominant strategy and see how this model might be a good fit for your own business.
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