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RealmIQ: SESSIONS with RUSSELL SCHWARTZ
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Curt Doty hosts Russell Schwartz, Associate Professor at Chapman University and a seasoned movie marketing expert, on the Realm IQ Sessions Podcast. They discuss the evolution of independent filmmaking, AI’s impact on the film industry, and the challenges and opportunities within Hollywood and education. Schwartz shares insights from his career in movie marketing with Gramercy Pictures, New Line Cinema, and other companies, and addresses how AI tools could shape the future of independent films.
Topics:
1. Russell Schwartz’s Career Journey
• From Island Pictures to Gramercy Pictures and New Line Cinema.
• Marketing iconic films like Fargo, The Big Lebowski, and Lord of the Rings.
2. Independent Filmmaking
• Challenges and opportunities in an era of studio disruptions and streaming wars.
• The role of scrappy filmmakers in telling authentic, human stories.
3. AI in Film Production and Marketing
• AI tools leveling the playing field for filmmakers with limited budgets.
• AI as a tool, not a replacement, for screenwriters, editors, and marketers.
4. Hollywood Trends
• Sequel fatigue, Marvel burnout, and the shift towards original content.
• Theaters vs. streamers: The changing economics of distribution.
5. Education and the Next Generation
• Teaching creativity in marketing and film production at Chapman University.
• Encouraging students to embrace AI responsibly while maintaining originality.
6. Future Outlook
• Predictions for independent film resurgence amid technological and market shifts.
• The importance of tenacity and perseverance in the film industry.
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