Living Sober with Style: Nonalcoholic Drinks, Entrepreneurship & Finding Joy : Alanna Ostvik

Recovering Out Loud

In this episode, Anthony sits down with Alanna Ostvik , founder of Pour Sport, a nonalcoholic wine import business in Toronto. They discuss the rise of quality nonalcoholic beverages, the importance of 0.0% alcohol content for people in recovery, and the growing wellness trend behind it all. Allana shares her personal journey from heavy drinking to sobriety, how staying sober helped her launch a business, and the social challenges and rewards of living alcohol-free. From dating sober to building confidence and maintaining relationships, this is an inspiring conversation about reclaiming life without alcohol — while still enjoying social moments with style and purpose.

Pour Sport was born from a personal journey. Alanna was caught in the cycle of social drinking, enjoying the buzz at celebrations, but feeling the aftereffects all too often. In 2022, she decided to take a break from alcohol, hoping to feel better in her body and mind. What started as a month-long experiment turned into a year of sobriety.

Yet, despite feeling amazing without alcohol, Alanna noticed something missing at social gatherings: the ritual of clinking glasses, toasting milestones, and feeling part of the celebration. That’s when she discovered non-alcoholic wine. Everything clicked. It wasn’t just about the drink. It was the feeling of continuing celebrations. She knew others were looking for the same thing: an alcohol-free wine that tasted just as good, if not better, than the real thing.

https://www.instagram.com/drinkpoursport/

https://www.drinkpoursport.com/

Timestamps:

00:00 - Introduction & Nonalcoholic Wine Explanation

01:00 - Why 0.0% Alcohol Matters for Sobriety

02:20 - Who Buys Nonalcoholic Beverages?

03:00 - Nutritional Info & Product Varieties

04:00 - Elena’s Sobriety Journey & Why She Quit Drinking

08:00 - The Meaning Behind the Name "Pour Sport"

13:30 - Social Challenges of Sobriety

18:00 - The Rapid Growth of the Nonalcoholic Beverage Industry

21:00 - Price Challenges of Nonalcoholic Drinks

22:30 - Business Startup Struggles & Supply Chain Issues

26:00 - How Sobriety Fuels Entrepreneurship

29:30 - Sobriety & Dating Advice

32:00 - Explanation of the "Hierarchy" Fitness Trend

34:00 - Morning Routine & Staying Active

36:00 - Importance of Community & Avoiding Isolation

38:00 - Sobriety and Building Confidence

41:00 - Helping Others as a Confidence Booster

43:00 - Traveling Sober & Enjoying Life Fully

44:30 - Coping with Hard Times in Sobriety

47:00 - Final Thoughts & Encouragement

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💡 Helpful Resources for Addiction & Recovery

🇨🇦 National (Canada-Wide) Resources

Canadian Centre on Substance Use and Addiction (CCSA)

Research, policy, and resources on substance use and addiction.

Health Canada – Substance Use and Addictions

Government info on prevention, treatment, and harm reduction.

Canada’s Drug and Alcohol Treatment Directory

Locate treatment centers across Canada.

National Overdose Response Service (NORS)

Peer-run hotline for safer drug use support.

📞 Call: 1-888-688-6677

🏠 Ontario-Specific Resources

ConnexOntario – Mental Health & Addiction Helpline

Free, confidential support for addiction and mental health.

📞 Call: 1-866-531-2600

Ontario Addiction Treatment Centres (OATC)

Opioid addiction treatment (methadone, Suboxone).

Ontario Harm Reduction Network

Safer drug use, naloxone, and harm reduction programs.

CAMH (Centre for Addiction and Mental Health)

Leading hospital for addiction and mental health care.

📞 Call: 1-800-463-6273

Withdrawal Management (Detox) Services in Ontario

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Ontario 211 – Addiction & Mental Health Services

Connect to local support services.

📞 Dial: 211

🚨 Crisis & Immediate Help

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