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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Redirection with Terri-Karelle
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Content provided by Terri-Karelle Reid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terri-Karelle Reid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
REJECTION most times is the REDIRECTION we need to unlock our truest potential. Life puts us in some uncomfortable and unexpected situations despite our efforts and plans. So, how do we look at failures as opportunities? How do we navigate the unknown and turn disappointments into dreams? We brace, take cues, apply the right mindset and attitude then embrace all that comes. The Redirection with Terri-Karelle podcast will welcome guests from a wide cross-section- young, old, and in between; male and female; students and professionals; those between jobs/careers, traversing unexpected experiences and still navigating the unknown. Some turned disappointments into dreams. It’s time to share our stories with a powerful perspective and redefine the terms failure and success. Let’s BRACE, take cues, apply the right mindset and attitude then EMBRACE all that comes. It is my hope that even one listener leaves inspired.
…
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57 episodes
Mark all (un)played …
Manage series 2798736
Content provided by Terri-Karelle Reid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terri-Karelle Reid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
REJECTION most times is the REDIRECTION we need to unlock our truest potential. Life puts us in some uncomfortable and unexpected situations despite our efforts and plans. So, how do we look at failures as opportunities? How do we navigate the unknown and turn disappointments into dreams? We brace, take cues, apply the right mindset and attitude then embrace all that comes. The Redirection with Terri-Karelle podcast will welcome guests from a wide cross-section- young, old, and in between; male and female; students and professionals; those between jobs/careers, traversing unexpected experiences and still navigating the unknown. Some turned disappointments into dreams. It’s time to share our stories with a powerful perspective and redefine the terms failure and success. Let’s BRACE, take cues, apply the right mindset and attitude then EMBRACE all that comes. It is my hope that even one listener leaves inspired.
…
continue reading
57 episodes
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Episode 15 of ‘Redirecton with Terri-Karelle’ we deliver JOY, gems, humour and a whole lot of FAITH! She is easily one of Jamaica’s most recognizable and successful song birds who not only lights up stages with her vocal prowess but injects positivity everywhere she goes. We tackle topics like confidence in self, leadership in the workplace and beyond, the impact of great parenting, taking the leap of faith into entrepreneurship, never giving up on a dream and learning to lean into who God has called you to be! My sister Queen, Alaine Laughton joins me in the redirection seat and her energy is gong to blow you away! 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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Redirection with Terri-Karelle

🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage
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Redirection with Terri-Karelle

1 S3E13 Nicole Stoddart: The Pageant Boss 1:02:10
1:02:10
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Episode 13 of the ‘Redirection With Terri-Karelle’ podcast is probably one of the most powerful, not because of struggles but because of the willingness to acknowledge the weak areas, the willingness to say “I need a lot of work”, the willingness to put oneself out there and mine for feedback. It seems like such a simple approach but it’s one that most of us never take! In the redirection seat we speak with the sweet, jovial, hard working and ever-improving Nicole Stoddart who, through improving herself became the owner of 'Pageant Boss Beauty Stop' a brand that recently won an award for “Best New Beauty Brand” in Florida. 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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Redirection with Terri-Karelle

1 S3E12: Our 50th EPISODE! - Kevin Miller 1:01:57
1:01:57
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On episode 12 of ‘Redirection with Terri-Karelle’ I sit with one of the nicest, funniest and most hardworking people I know. He is a superb father and an even more supportive and great husband. It was through our casual conversations that I started to learn more about his life, humble beginnings and challenges. Hailing from Trelawny from a little district, he would use all his lessons and experiences to become the ADA at the Jamaica Civil Aviation Authority and co-owner of the best courier service Goshore Courier despite being colour blind . Where does he even find the hours in the day?! Jack of all trades and Master of ALL - My guest this week is Kevin Miller. 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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Redirection with Terri-Karelle

🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage
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Redirection with Terri-Karelle

🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage
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Redirection with Terri-Karelle

🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage
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Redirection with Terri-Karelle

Every week it just gets better and better!!! My guest this week was actually NOMINATED to be on the show and oh boy did he deliver! On episode 8 of RWTK, I sit down with a gentleman who started to display the spirit of entrepreneurship while in school. Charismatic, hard working and disciplined he established his retail business only to lose it. But he simply doesn’t understand the concept of defeat, he only understands “wheel and come again.” With loads of lessons, sprinkled with a lot of humour, he gives us the blueprint of his redirection to becoming the “chef who originally couldn’t cook” but now has a booming Surf and Turf Catering business! Can’t wait for you to hear the story of Durren McLean. 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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Redirection with Terri-Karelle

🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage
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Redirection with Terri-Karelle

After his meteoric rise to fame with breakout hit song “Somewhere Wonderful” and his soul moving performance at the 2023 Earth Hour Jamaica concert, we knew that there was more to his story! His seemingly militant exterior gives way to his soft spokenness, old soul and appreciation for the lessons he has learnt as a young artiste and man in general. He talks about relationships, building a career, navigating the illness of parents and so much more! Immanuel "Ras-I" Kerr is in the redirection seat for Episode 6 of (RWTK) 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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Redirection with Terri-Karelle

1 S3E05 Sara Misir: Jamaica's only International Female Race Car Driver 56:25
56:25
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How do you come back from a near death experience (doing something you absolutely love), PIVOT to then become Jamaica’s only International Female Race Car Driver ? 🫡Let’s ask Sara Misir! She’s in the redirection seat for episode 5 of RDTK. It’s always interesting how we often look at someone and assume he/she might have it all, only to find out what they have lost and how they overcame. Her down to earth personality, drive for excellence and sheer grit help her navigate a world that still tells women that they have no business in race car driving! 🥹🇯🇲 🤟🏾The podcast is accompanied with a sign language interpreter to make it more accessible to the deaf community. –––––––––––––––––––––––––––––– #TerriKarelle #YourJamaicanGirl #TKRedirection #JamaicanPodcast #Podcaster #SignLanguage…
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