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Mad Men Ad Man Takes On Retrofit
Manage episode 475961728 series 3647637
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- Eden Labs focuses on commercializing sustainability through marketing.
- Renaming 'retrofit' to 'renovation' could improve public perception.
- A national conversation about sustainability is lacking.
- Community engagement is crucial for promoting sustainable practices.
- Emotional drivers are more effective than logical arguments in marketing.
- Negative media coverage affects public perception of retrofit solutions.
- True stories and authenticity can engage consumers.
- Collaboration among stakeholders can amplify sustainability efforts.
- Timely solutions can make sustainability more appealing.
- Human ingenuity can drive the transition to sustainability.
Find Eden Lab https://www.edenlab.co/what-we-do
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