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Fears, Frustrations and Desires of B2B Tech Leaders
Manage episode 450768328 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, my colleague Rachel Mepham and I dive into the challenges faced by tech leaders, particularly around maintaining consistent lead quality, managing lengthy sales cycles, and overcoming poor alignment between sales and marketing teams.
We explore how shifting buyer behavior impacts sales strategies, the growing role of AI in shaping sales processes, and the cultural changes organizations need to make for better cross-department collaboration.
This is the first episode in a series. Tune in, and let us know your thoughts! We discuss the importance of a strategic approach to lead generation and nurturing, along with aligning sales and marketing goals for business success.
#b2bmarketing #b2bsales #digitalclarity #techmarketing #techsales #saasmarketing #contentmarketing #ai #podcast
49 episodes
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Manage episode 450768328 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, my colleague Rachel Mepham and I dive into the challenges faced by tech leaders, particularly around maintaining consistent lead quality, managing lengthy sales cycles, and overcoming poor alignment between sales and marketing teams.
We explore how shifting buyer behavior impacts sales strategies, the growing role of AI in shaping sales processes, and the cultural changes organizations need to make for better cross-department collaboration.
This is the first episode in a series. Tune in, and let us know your thoughts! We discuss the importance of a strategic approach to lead generation and nurturing, along with aligning sales and marketing goals for business success.
#b2bmarketing #b2bsales #digitalclarity #techmarketing #techsales #saasmarketing #contentmarketing #ai #podcast
49 episodes
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Similar to Reggie James - Perspectives
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
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