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Why You Need a Messaging Strategy
Manage episode 311936132 series 3203816
Content provided by Rein In Your Herd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rein In Your Herd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business.
The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can help them.
Hit play to learn more about creating a messaging strategy for your equine business.
To see more on this episode go to https://www.reininyourherd.com/41
Take the messaging strategy mini-course: https://unbridledcontentmarketing.com/discover-your-souls-messaging-strategy/
Follow Us Online:
Website: http://reininyourherd.com/
Instagram: https://www.instagram.com/reininyourherd/
Facebook: https://www.facebook.com/ReinInYourHerd/
Pinterest: https://www.pinterest.com/reininyourherd/
Connect With The Hosts:
Laura Langfitt
April Hardeman
Website: https://makeitrein.com/
Instagram: https://www.instagram.com/makeitrein/
46 episodes
Share
Manage episode 311936132 series 3203816
Content provided by Rein In Your Herd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rein In Your Herd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business.
The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can help them.
Hit play to learn more about creating a messaging strategy for your equine business.
To see more on this episode go to https://www.reininyourherd.com/41
Take the messaging strategy mini-course: https://unbridledcontentmarketing.com/discover-your-souls-messaging-strategy/
Follow Us Online:
Website: http://reininyourherd.com/
Instagram: https://www.instagram.com/reininyourherd/
Facebook: https://www.facebook.com/ReinInYourHerd/
Pinterest: https://www.pinterest.com/reininyourherd/
Connect With The Hosts:
Laura Langfitt
April Hardeman
Website: https://makeitrein.com/
Instagram: https://www.instagram.com/makeitrein/
46 episodes
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Rein In Your Herd
1 Bethany Lee Shares How to Succeed as a Multi Passionate Equestrian 34:24
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Play Later Play Later Lists Like LikedBethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passionate equestrian. In this episode, she shares how she got started, what she does to keep growing, and gives some great advice for those of us who want to do it all. You CAN do it all if you really want you. You just need an awesome team behind you and a healthy understanding of the work it's going to take to get you there. To see more on this episode go to https://www.reininyourherd.com/44 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 What You Need to Know About Growing Your Team 25:21
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Play Later Play Later Lists Like LikedGrowing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your hands. Successful business owners don't try to do it all. They stay in their lane and outsource the stuff that is outside of their expertise. Tune in to Episode 43 to learn when it's time to grow your team and get some tips on hiring someone who is a good fit. To see more on this episode go to https://www.reininyourherd.com/43 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 Fostering Successful Collaborations With Alli Addison 43:09
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Play Later Play Later Lists Like LikedAlli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a successful partnership. A collaboration is a business relationship. You have to take it seriously and approach it professionally. If you are intentional in your marketing assets and setting yourself up correctly, collaborations can be an incredible tool for growing your horse business. To see more on this episode go to https://www.reininyourherd.com/42 Connect With Alli Addison: Website: https://www.shopmiltonmenasco.com/shop Instagram: https://www.instagram.com/miltonmenasco/ Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business. The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can help them. Hit play to learn more about creating a messaging strategy for your equine business. To see more on this episode go to https://www.reininyourherd.com/41 Take the messaging strategy mini-course: https://unbridledcontentmarketing.com/discover-your-souls-messaging-strategy/ Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 Serving Equestrians Online with Krystal Kelly 39:48
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Play Later Play Later Lists Like LikedKrystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, collaborating with other course creators, and making money online in the horse industry. You don't want to miss this interview. Krystal is down to earth, not afraid to take a big leap of faith, and shares a TON of awesome tips if you want to make money (and help people) online. To see more on this episode go to https://www.reininyourherd.com/40 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/ Promoted Podcast: Horsemanship on Horse Radio Network…
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Have you ever looked back at your spending at the end of the year and realized you bought a ton of courses and never even went through the materials? Or maybe you did go through the materials, but you didn't implement what you learned in your business. There ARE some situations where a course can be great for your business, but you have to be careful not to fall into the trap of taking course after course and never seeing a return. Tune in to Episode 39 to learn when you should take a course and when hiring an expert is a better bet. To see more on this episode go to https://www.reininyourherd.com/39 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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Raquel Lynn is a successful equine blogger with not one but two excellent blogs. If you've ever made margaritas following the recipe on Horses and Heels or drooled over your dream barn on Stable Style, you've seen her work! Raquel chatted with us about all things blogging. We covered it all from what platform to use, how to get started, and affiliate income. Whether you blog for your business or you want to create your own lifestyle blog, this is an episode you don't want to miss. To see more on this episode go to https://www.reininyourherd.com/38 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
Marketing is a lot like horse training. If you talk to ten different experts, you'll get ten bits of advice. Each one of those pieces of advice probably works for someone somewhere, but that doesn't necessarily mean they're all right for you. In this episode, we dive into what is marketing anyway? Why does it matter, and how can you create a marketing plan that works for your unique business? To see more on this episode go to https://www.reininyourherd.com/37 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 Legal Considerations for Horse Business with Jo Belasco 41:02
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Play Later Play Later Lists Like LikedJo Belasco is an attorney who specializes in equine law. She sat down with us on the podcast and talked about legally protecting our businesses. We learned a LOT, and we know you will too. Accidents happen in the horse world. They are a fact of our reality. Having a strong contract, a liability insurance policy and a properly structured business are the best way to take care of everyone when the unthinkable happens. Tune in to find out what you need to do to protect your business and your family! To see more on this episode go to https://www.reininyourherd.com/36 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
In this episode, we discuss the importance of a business buddy—someone who understands your business's unique goals and challenges. Being an online business owner can be lonely, stuck behind your computer screen with no one to talk to all day. Conversations with family and friends who only have traditional corporate jobs as their reference for giving you advice leave you frustrated and feeling unheard and even more alone. Maintain some sanity on your journey to success with a business buddy! Tune in to learn how our partnership works and what it does for our businesses. To see more on this episode go to https://www.reininyourherd.com/35 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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If you’ve ever struggled with talking about your offer or how the visual elements of your brand tie into your service, it’s probably because you don’t have a clear brand strategy. Don’t beat yourself up about this! Many businesses make it to seven figures and beyond before realizing why their marketing efforts aren’t aligned with their vision for their business. In Episode 34, we sat down with Leah Kaufmann from Dapplebay and talked about all things brand strategy. If you are trying to run your business with more intention this year, this is one you don’t want to miss! To see more on this episode go to https://www.reininyourherd.com/34 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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So many business owners avoid mindset work. It's uncomfortable as all heck. Who wants to dig into the dark corners of their minds, unearth their deepest darkest fears, and face the monsters in the closet?! We get it. We both avoided it too, but if you want to grow your business beyond a hobby, if you want to impact other people's lives through your work, you gotta face your own demons. This episode is for the CEO who feels like they are doing everything right, putting the right strategies in place, marketing, sales, etc., but still not reaching their goals. We have news for you. It's probably your mindset, and it's time to dive in and start working on it. To see more on this episode go to https://www.reininyourherd.com/33 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 The Power of Mindset Coach with Nikki Porter 1:02:08
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Play Later Play Later Lists Like LikedNikki Porter is no stranger to the healing power of horses. She helps horse owners recognize the lessons that their horses are trying to teach them so they can live more intentional lives and go for their goals with heart and passion. We talked about this in our last Episode. 2021 is the year to tune out ALL distractions and get er done. Tune in to Episode 32 to get SUPER fired up about how you can incorporate horses into this work. Buy Nikki's book here: https://www.nikkiporter.ca/shop/the-conscious-communicator-book/ Connect with Nikki on TikTok: https://www.tiktok.com/@nikkiportercoaching To see more on this episode go to https://www.reininyourherd.com/32 Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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Marketing in 2021 is going to be a different arena than ever before. Gone are the days of salsey language, cold emails, and unsolicited messages. These trends have been slowly headed out for a while, but 2020 put an abrupt end to them. People don't have time, money, energy, or space in their lives to waste on people who don't completely understand their needs. It's a dangerous world out there. It's time to create content that shows your audience that you are a safe space for them to set aside the outside world and grow in an area they love. Invite them into your heart, and they will invite you into theirs. Thanks for Listening to Rein in Your Herd! Podcasts go live on the first and third Fridays of the month. Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ Connect With The Hosts: Laura Langfitt Website: https://unbridledcontentmarketing.com/ FB Group: https://www.facebook.com/groups/thewordwranglers/ April Hardeman Website: https://makeitrein.com/ Instagram: https://www.instagram.com/makeitrein/…
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1 Making Technology Work For Your Horse Business 33:38
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Play Later Play Later Lists Like LikedDo you have a website, use email marketing, or sell products or services online? If you do, setting up your online systems and making sure they are operating properly are paramount to your success. Horse people, even business owners, are not know known for loving technology. We get it; you'd rather be outside riding. We would too! But, if you learn to leverage technology in your business, you can spend more time riding than ever before and make money while you're at it. April is a technology wiz, and in this episode, she shares everything you need to consider if you want to make technology work for you. If you want to see more on this episode go to https://www.reininyourherd.com/30 Podcasts will be going live the first and third Fridays of the month. Summit: November 6-8th https://reininyourherd.com/2020 Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 Podcasting, Non-Profits, and Just Doing the Dang Thing With Young Black Equestrians Abriana Johnson and Caitlin Gooch 58:27
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Play Later Play Later Lists Like LikedYou've heard from these two before when we aired one of their Episodes on the show supporting Black Lives Matter. We had a blast chatting with Abriana Johnson and Caitlin Gooch, hosts of the Young Black Equestrians The Podcast. Together these two are unstoppable. They are on a mission to create a more inclusive horse industry while simultaneously improving North Carolina's youth literacy rates. We've talked a lot about taking messy massive action in your business. These two are incredible examples of what diving in the deep end can achieve. From a starting podcast about trail rides and campouts to interviewing some of the horse industry's biggest names, these two are getting it done, and it's incredible to watch. 2020 SUMMIT FOR EQUINE BUSINESSES: https://reininyourherd.com/2020 If you want to see more on this episode go to https://www.reininyourherd.com/29 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 What it Means to be Aligned in Your Business with Kate Neligan 40:51
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Play Later Play Later Lists Like LikedIn our last episode, we talked all about following your gut. In this episode, we bring you a real-life example of someone who has found incredible success in doing just that. Kate Neligan is an equine partnered life coach whose life purpose is dedicated to the transformation that happens through the human-animal bond. She shares with us how she leans into her intuition and her horses' wisdom to operate her business from an incredible place of alignment, manifestation, and peace. If you want to see more on this episode go to https://www.reininyourherd.com/28 Podcasts will be going live the first and third Fridays of the month. Masterclass Replay - https://reininyourherd.com/masterclass-replay/ Summit http://reininyourherd.com/2020 Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Have you ever had that sinking feeling in your business that something wasn't going to go well? This feeling can come about for many reasons, and it’s important to check in with yourself and find out why you are feeling the way you are. If it’s nerves, or imposter syndrome, we would encourage you to push through and at least try whatever is making you feel uneasy. However, if it’s because you genuinely aren’t having fun with what you are doing, or you don’t feel comfortable with it, listen to your gut! Your intuition is a powerful tool, and it knows a lot more than we give it credit for. In Episode 27 we talk about using our intuition in business. How it’s important to listen to it, and we give you permission to follow your gut. If you want to see more on this episode go to https://www.reininyourherd.com/27 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 Perseverance, Storytelling, and Instagram Growth with Laurie Berglie 45:51
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Play Later Play Later Lists Like LikedHave you ever wondered what it takes to grow an audience of 20k on Instagram for your horse business? In this episode, our guest, Laurie Berglie, with Maryland Equestrian, is refreshingly honest about this process. Guess what? It's a LOT of work. But it's also super possible, and you don't have to have a marketing team or superpowers to get there. Laurie embodies the idea of collaboration in marketing (something we are HUGE fans of here on the podcast) and shares some great ways she has collaborated to sell more of her books and grow her account. If you are on Instagram, you don't want to miss this Episode! If you want to see more on this episode go to https://www.reininyourherd.com/26 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 Horse Business Wisdom: How to Think Like a CEO 44:11
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Play Later Play Later Lists Like LikedWe have a surprise for you horse business owner. You're a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one. Episode 25 is JAM PACKED with business mindset tips to get you thinking like a CEO. You have our full permission to do what you LOVE and let go of the rest. That's what real CEOs do. If you struggle with planning for the future, feeling overwhelmed with all you have to do, and never being able to get ahead, this episode is for you. Don't forget to leave us a review in July 2020 for a chance to win an Equivont hat, and check out our Instagram Giveaway Starting July 6th! If you want to see more on this episode go to https://www.reininyourherd.com/25 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 Jessica and Jaclyn from Equivont - Building a Community of Equestrians 40:05
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Play Later Play Later Lists Like LikedJessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business growth isn't linear. It's a messy journey that takes time and careful thought. Jessica and Jaclyn attribute their success to their community, building a place where people came come to find what they need, connect with like-minded equestrians, and sell their services. If you want to see more on this episode go to https://www.reininyourherd.com/24 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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1 BONUS: Young Black Equestrians the Podcast - Uncover Raven Benjamin 57:08
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Play Later Play Later Lists Like LikedThe last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). It’s not the responsibility of EOC to teach us how to create a welcoming industry. It’s our responsibility as white equestrians to educate ourselves, be more intentional, and create an environment that everyone feels welcome in. So what can you do about it? Start by subscribing to Young Black Equestrians the Podcast. Hosts Abriana and Caitlin do an amazing job telling the stories of black equestrians. This BONUS episode that they shared with us to air on our platform is just one powerful story of many. Be the bridge. Follow black equestrians, get to know them, and make them feel welcome in your communities. Website: https://www.youngblackequestrians.com/…
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As an equestrian professional, you don't have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket. Not if we have anything to do with it! Pinterest is a powerful search engine that can help your horse business generate leads on autopilot. What does that mean? It means while you are working with your clients, riding your horse, and sleeping, potential clients are hitting your system. You have to spend time setting it up, and there is a bit of a learning curve as with any new platform, but we are here to make it as easy as possible. We've grown our podcast Pinterest account to over 50k monthly viewers in just 90 days. Laura's account for Unbridled Content Marketing is sitting at 150k, brings her new email subscribers EVERY week, and she hasn't touched it since January. Take the Pinterest Challenge Here: http://unbridledcontentmarketing.com/pinterest-challenge/ If you want to see more on this episode go to https://www.reininyourherd.com/23 Podcasts will be going live the first and third Fridays of the month. Follow Us Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Rein In Your Herd
1 Building a Foundation for Success with Schelli Whitehouse 39:25
39:25 Play Later Play Later Lists Like Liked39:25
Play Later Play Later Lists Like LikedMost horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later. How do we know? Because Laura and April both made this mistake. They got a few clients and were off to the races, but never sat down to formally define their ideal clients or set up signature offers. Now we are re-writing emails, re-designing websites, and spending LOTS of time correcting the mistakes we made in the beginning. Do you have a well-defined audience? A signature product or service that helps one specific person? If not, don't worry! Schelli Whitehouse with the Equine Inspired life is here to save the day. In Episode 22, she walks us through exactly what we need to do to set the record straight, and bolster the foundations of our businesses by going back and re-doing these steps we missed. The best part? She has a step by step course that will help us get it done, and it's just $27 Grab it here: https://www.schelliwhitehouse.com/elevator-speech See more of this episode at https://www.reininyourherd.com/22 Podcasts go live the first and third Fridays each month. Follow Us Online: Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Join The Host's Communities Laura Langfitt - https://www.facebook.com/groups/thewordwranglers/ April Hardeman - https://www.facebook.com/groups/growyourherd/ Schelli Whitehouse - https://www.facebook.com/groups/LoveandEquineAssistedProsperity/…
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Rein In Your Herd
Have you considered starting a YouTube Channel but have no idea where to start? Or posted a few videos and stopped after they didn't get many views? Maybe you've been on YouTube for YEARS, but your videos aren't hitting the first page like you want them to be. No fears current and aspiring horsey YouTubers. This episode is for you. April covers 4 simple things you can do to optimize your YouTube channel and videos to get more of the RIGHT views. She makes it so easy to follow that Laura (who is a complete troll when it comes to technology) is now thinking of starting a channel. Tune in to join us in some YouTubing Fun. April has a YouTube Challenge starting May 11th that you don't want to miss. If you want to see more on this episode go to www.reininyourherd.com/21 Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/ Apply to be a Guest on the Show Application: https://reininyourherd.com/apply…
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Rein In Your Herd
If you are a regular listener of the podcast, you’ll know that we talk a TON about the importance of community. Heike Jung is a perfect example because she's built an entire business off of this idea. Horse World Connect helps equine businesses get the word out about their horse related products or services. From podcasts to giveaways to a Facebook Community for horse business and equestrians to connect, Heike is HARD at work bringing the horse industry closer together. If you’ve ever wondered how you can connect with more people outside of your community, and what it takes to grow your online audience, this is the episode for you. If you want to see more on this episode go to www.reininyourherd.com/20 Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Rein In Your Herd
As you're reading this, our biggest hope is that you're healthy, safe, and taking some time to care for yourself mentally and physically. Times are crazy! We never thought we would be taking our gratitude and well wishes back to such a basic life-sustaining level, but here we are. What can Equestrian Businesses do despite COVID-19 If you want to see more on this episode go to www.reininyourherd.com/19 Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Rein In Your Herd
Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did? That’s okay! We’ve all been there. Maureen, with The Virtual Workhorse, helps equine business owners put systems and automates in place in their businesses to stop these brain lapses from costing us money. Tune in to learn about making your business run for you so you can do more of what you love and less of what you don’t. If you want to see more on this episode go to www.reininyourherd.com/18 Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Rein In Your Herd
In this Episode April dives a little into Facebook Ads. She knows so many people talk about the Facebook Pixel, but don’t quite understand its power. Make sure you tune in to learn about how powerful the Facebook Pixel is and how you can apply some methods to your business. Facebook Ad Course is coming out March 16th! If you want to see more on this episode go to www.reininyourherd.com/17 Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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Rein In Your Herd
1 Carly Kade on Life as an Independently Published Author 40:33
40:33 Play Later Play Later Lists Like Liked40:33
Play Later Play Later Lists Like LikedGuests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better! In this episode, Carly shares all about writing her books, buying her 1st horse property (#goals right?!), and running her business online. Carly gets real. She shares what works for her and what doesn’t. Our biggest takeaway from this episode? Authenticity. Come as you are, own your wonderfully weird self, and incredible things will follow for your horse business. Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardeman - https://makeitrein.com/…
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