))
The Reinventing Finance Podcast - Episode 60 with Viola Zsédely-Takács Business Development Director for New Growth Engines at Ageas
Manage episode 474567315 series 2910037
Content provided by Nikolaus Sühr and Ronald Engel, Nikolaus Sühr, and Ronald Engel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikolaus Sühr and Ronald Engel, Nikolaus Sühr, and Ronald Engel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Reinventing Finance Podcast, KASKO CEO & Co-Founder Nikolaus Sühr speaks with Viola Zsédely-Takács, Business Development Director for New Growth Engines at Ageas.
During the conversation Viola shares insights about how Ageas is scaling B2B2C insurance across Europe and Asia - focusing on distribution innovation, digital bank assurance, and what it really takes to industrialise embedded insurance.
Here are some of the key-topics discussed in the episode:
📍Strategic evolution at Ageas from the Impact 24 to Elevate 27 strategy, narrowing focus towards B2B2C distribution innovation.
📍Three innovation areas Ageas prioritised: health, protection (life products beyond traditional underwriting), and B2B2C partnerships, and how these areas intersect.
📍The challenge of adapting insurance products—especially protection products—for embedded and digital distribution contexts, with a strong emphasis on customer-centric simplification.
📍Differences in product design and UX between advisory channels (e.g. agent/broker) and digital or embedded journeys.
📍Concrete use cases from India and Turkey, including successful digital loan and credit life products with optional riders like unemployment protection.
📍Scalability as a core principle, including standardised product backends, reusable assets, and partnerships to allow onboarding of new B2B2C partners in as little as 48 hours.
📍Digital B2B2C distribution channel strategies beyond bank assurance, including telcos, e-commerce, digital wallets, and microfinance institutions—while deliberately excluding red ocean segments like travel.
📍The importance of flexible technology stacks and external partnerships over bespoke internal builds to ensure adaptability, speed, and cost-effectiveness.
📍Key performance indicators used to track success, including business inflows, number of lives insured, product profitability, and number of reusable assets.
📍Cultural and operational insights from implementing a centralised B2B2C innovation model across 13 markets with diverse regulatory and digital maturity levels.
Check out the episode to find out more!
#insurance #insuranceindustry #insurers #versicherung #b2b2c #insuranceproducts #distribution
62 episodes
Share
