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Ep 94: Linking Sustainability with Profitability and Impact - Our Conversation with Business Resilience Strategist Melanie Larkins
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What if sustainability wasn’t just about compliance but about unlocking hidden value in your business? In this conversation with Melanie Larkins, a global sustainability strategist with over 20 years of ESG leadership experience, you’ll learn how systems thinking, strategic decision-making, and ROI-focused approaches can transform sustainability from a cost center into a driver of innovation, efficiency, and growth.
You’ll discover the biggest barriers preventing businesses from fully leveraging sustainability, why leadership buy-in is critical, and how “uncomfortable transparency” can create real impact. Whether you’re a business leader, sustainability professional, or simply curious about building a better future, this episode will equip you with strategies to make a measurable, lasting impact.
What You’ll Learn in Today’s Episode:
- How systems thinking strengthens sustainability strategies.
- Why ROI is essential for sustainability leadership.
- Ways to move from compliance to value creation.
- Common barriers to sustainability adoption.
- How to secure leadership buy-in and funding.
- The role of cross-company networking in driving impact.
- Why transparency must be complete, not selective.
- How to prevent burnout in sustainability teams.
- Preparing for geopolitical and resource challenges.
Resources in Today's Episode:
You can view a video of the conversation on VECKTA's website here: https://tinyurl.com/33nzzrdb
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