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HOW TO MARKET YOUR FITNESS BRAND with Joel Greiner
Manage episode 310915572 series 3077097
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Learning the 5 stages of customer awareness is the key to understanding a customer.
Stage 1: Unaware of the product
Stage 2: Pain aware- you know you have a problem but unsure how to fix it
Stage 3: Solution aware- you know the solution but not ready to take action
Stage 4: Product aware- you know the product but are shopping around
Stage 5: Most aware. It is here where you are an advocate of the brand
Once you understand where a customer sits in one of these stages, it becomes easier to tailor your marketing to them.
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