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REP IT UP IN 60 SEC.: BOUTIQUE VS. BIG BOX GYMS
Manage episode 310915574 series 3077097
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There has been much said about the competition between big box gyms and smaller boutique fitness studios. There are 2 reasons why 10-42 year olds are flocking to boutique style fitness.
- Scalability-for owners it is much easier to scale and tailor the needs to a group of members with a focus on program design
- Community- nothing beats an in-person experience and boutique fitness are amongst some of the best at it.
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