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THE IMPORTANCE OF FITNESS CONSULTANTS with Dylan Thompson and Justin Shinn
Manage episode 310915565 series 3077097
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There are 3 keys to running a high performing fitness business. Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time.
- Mastering the lead sales cycle- from the minute that a lead comes in to the minute you decide to try and sell a membership to that potential member, what is your process. One of the keys is to make sure that those initial conversations center around a customers goals. After all, it is the reason they would want to join in the first place
- Establishing appropriate roles and responsibilities- hiring the right staff, as well as, to make sure they have distinct roles can make or break your business. Providing consistent coaching as it relates to sales should be a staple for your staff so they can not only feel supported but essentially it will help them to close more deals.
- Unforgettable level of service- at the end of the day nothing beats a customer experience. Dylan and Justin share what, how and why a customer experience is so important to both new member acquisition and retention of your customers.
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