The first podcast for the TRUUD (Tackling the Root Causes Upstream of Unhealthy Urban Development) research programme explores how we value health and the opportunities to shape urban environments for healthier lives. Host Andrew Kelly interviews Daniel Black, TRUUD Research Co-Director and Professor Jim McManus, Public Health Wales, about the TRUUD programme, which examines the interplay between property, transport systems, and public health, aiming to reduce non-communicable diseases and health inequalities through preventative measures. Discussions cover the definition of upstream determinants of health, the barriers to implementing preventative public health policies, and the importance of cross-sector collaboration and assigning value to health outcomes. Examples of successful initiatives in Wales and inspiration from other countries are highlighted, along with book recommendations for further learning. Funded by the UK which aims to reduce non-communicable diseases such as cancers, type-2 diabetes, obesity, mental ill-health and respiratory illnesses, TRUUD is providing evidence and tools for policy-makers in government and industry. Six partner universities bring expertise and skills from public health, law, psychology, management, systems engineering, environmental and health economics, real estate, planning, urban development, policy and public involvement disciplines to the £10m programme with several industry, public and third sector partners. Find more at the TRUUD website: https://truud.ac.uk/ Music credit: New York London Tokyo by Petrenj Music Produced by Beeston Media.…