How Clutch Coffee Bar Is Capturing the Gen Z Market Through Authentic Energy

Restaurant Masterminds Podcast

In a recent Restaurant Masterminds podcast, hosts Paul Barron and Rudy Miick interviewed Darren Spicer of Clutch Coffee Bar about effectively connecting with Gen Z consumers. Spicer, with prior experience at Dutch Bros, shared that hiring Gen Z staff is crucial for attracting Gen Z customers, as authenticity resonates with this demographic. Clutch's success stems from its vibrant color palette matching "Gen Z palette 2025," purpose-driven approach of "serving positive energy," immersive atmosphere with music, dedicated app-based rewards system, and menu diversification beyond coffee. Spicer predicts industry consolidation in the next five years with Dutch Bros and Seven Brew dominating, while Clutch focuses on densifying its Carolina presence before expanding elsewhere.
#GenZMarketing #CoffeeInnovation #BrandAuthenticity
~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~
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