Episode 579: Twenty Years of Billy Bricks: A Family Business Journey with Billy Bricks CEO Ric Gruber

Restaurant Owners Uncorked

Summary

In this episode of the Restaurant Owners Uncorked podcast, Wil talks with Rick Gruber, CEO of Billy Bricks Restaurant Group. Ric hares insights into the pizza industry, the challenges of running a family business, and the impact of online reviews on restaurants. He discusses the unique styles of pizza offered at Billy Bricks, the evolution of the business over 20 years, and the importance of community in their restaurant experience. The conversation also touches on the changing landscape of restaurant reviews, particularly the decline of Yelp's influence and the rise of Google reviews. In this conversation, the speakers delve into the intricacies of building a successful business in the hospitality industry, emphasizing the importance of team loyalty, trust, and a competitive edge. They discuss strategic growth plans, the role of PR in enhancing brand visibility, and the significance of storytelling in connecting with customers. The dialogue highlights the challenges and triumphs of navigating the business landscape, particularly in the context of a family-owned enterprise.
Takeaways

• Ric Gruber is the CEO of Billy Bricks Restaurant Group.
• Billy Bricks offers unique styles of pizza, including Neapolitan and Chicago thin crust.
• Chicago style pizza is often misunderstood by outsiders.
• Yelp's influence on restaurant reviews is declining.
• Google reviews are seen as more authentic than Yelp.
• The restaurant industry has evolved significantly over the past 20 years.
• COVID-19 changed the business model for many restaurants, including Billy Bricks.
• Rick started working in the family business during college and law school.
• The importance of community character in restaurant locations.
• The competitive spirit from sports translates into business ownership. Building trust within the team is essential for success.
• Team loyalty is often rooted in shared values and beliefs.
• Emotional resilience is crucial in a competitive environment.
• A healthy amount of insecurity can drive motivation.
• Learning from failures can ignite a passion for improvement.
• Transitioning from a star player to a coach is vital for growth.
• Strategic expansion requires a focus on efficiency and profitability.
• PR plays a significant role in shaping brand perception.
• Storytelling is key to engaging customers and building loyalty.
• A strong business foundation prepares for future opportunities.