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361:How Gen Z is redefining retail

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Manage episode 439113512 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group.

Learn more at retailgetsreal.com.

  continue reading

381 episodes

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361:How Gen Z is redefining retail

Retail Gets Real

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Manage episode 439113512 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group.

Learn more at retailgetsreal.com.

  continue reading

381 episodes

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