Go offline with the Player FM app!
370. Poshmark’s new take on secondhand retail
Manage episode 453424305 series 2416594
Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.
(00:00:00) Introductions
(00:01:17) Young’s career journey
(00:05:28) The Poshmark customer
(00:07:38) The journey of buying and selling on Poshmark
(00:10:19) Poshmark’s stack of marketing strategies
(00:11:46) The live shopping experience
(00:15:03) Poshmark’s vision for AI
(00:17:13) Holiday shopping trends and sustainable gifting
(00:21:29) Authenticating resale products
(00:23:19) Young’s leadership lessons
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.
Resources:
• Get ready for Retail’s Big Show in NYC
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com
Related:
381 episodes
Manage episode 453424305 series 2416594
Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.
(00:00:00) Introductions
(00:01:17) Young’s career journey
(00:05:28) The Poshmark customer
(00:07:38) The journey of buying and selling on Poshmark
(00:10:19) Poshmark’s stack of marketing strategies
(00:11:46) The live shopping experience
(00:15:03) Poshmark’s vision for AI
(00:17:13) Holiday shopping trends and sustainable gifting
(00:21:29) Authenticating resale products
(00:23:19) Young’s leadership lessons
The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.
Resources:
• Get ready for Retail’s Big Show in NYC
• Become an NRF member and join the world’s largest retail trade association
• Learn about our retail education platform, NRF Foundation, at nrffoundation.org
• Learn about retail advocacy at nrf.com/advocacy
• Find more episodes at retailgetsreal.com
Related:
381 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.