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370. Poshmark’s new take on secondhand retail

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Manage episode 453424305 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.

(00:00:00) Introductions

(00:01:17) Young’s career journey

(00:05:28) The Poshmark customer

(00:07:38) The journey of buying and selling on Poshmark

(00:10:19) Poshmark’s stack of marketing strategies

(00:11:46) The live shopping experience

(00:15:03) Poshmark’s vision for AI

(00:17:13) Holiday shopping trends and sustainable gifting

(00:21:29) Authenticating resale products

(00:23:19) Young’s leadership lessons

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

poshmark.com

• Get ready for Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

Retailers stay ahead as GenAI transforms the industry

2024 Holiday Spending Expected to Reach New Record

  continue reading

381 episodes

Artwork
iconShare
 
Manage episode 453424305 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.

(00:00:00) Introductions

(00:01:17) Young’s career journey

(00:05:28) The Poshmark customer

(00:07:38) The journey of buying and selling on Poshmark

(00:10:19) Poshmark’s stack of marketing strategies

(00:11:46) The live shopping experience

(00:15:03) Poshmark’s vision for AI

(00:17:13) Holiday shopping trends and sustainable gifting

(00:21:29) Authenticating resale products

(00:23:19) Young’s leadership lessons

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

poshmark.com

• Get ready for Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

Retailers stay ahead as GenAI transforms the industry

2024 Holiday Spending Expected to Reach New Record

  continue reading

381 episodes

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