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376. How Target’s consumer-first strategy drives success

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Manage episode 467425613 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target’s executive vice president and chief commercial officer, joins us to talk about Target’s winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he’s learned in his illustrious career.

(00:00:00) Introductions

(00:01:19) Gomez’s career journey

(00:06:18) His most challenging and rewarding moments

(00:08:58) The secrets behind Target’s magic merchandising

(00:12:51) Top retail trends

(00:15:04) Shifts in consumer shopping habits

(00:17:01) Gomez’s best career advice

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

target.com

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

How Target’s people-first culture and leadership programs are driving success

Off-site retail marketing takes off

  continue reading

381 episodes

Artwork
iconShare
 
Manage episode 467425613 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target’s executive vice president and chief commercial officer, joins us to talk about Target’s winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he’s learned in his illustrious career.

(00:00:00) Introductions

(00:01:19) Gomez’s career journey

(00:06:18) His most challenging and rewarding moments

(00:08:58) The secrets behind Target’s magic merchandising

(00:12:51) Top retail trends

(00:15:04) Shifts in consumer shopping habits

(00:17:01) Gomez’s best career advice

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

target.com

• Learn more about Retail’s Big Show in NYC

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

How Target’s people-first culture and leadership programs are driving success

Off-site retail marketing takes off

  continue reading

381 episodes

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