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From Spreadsheets to Smart Screens: How Sainsbury's and Argos are Redefining Retail Media
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode, Stuart welcomes Alice Anson, Director of Digital Media at Nectar360, who shares insights into Sainsbury's and Argos’ innovative approach to retail media, their extensive product suite, and how they're bridging the gap between digital and physical retail experiences through data-driven strategies.
The discussion covers:
- Building and scaling digital retail media products from scratch
- Managing thousands of campaigns across multiple retail brands
- Leveraging Nectar loyalty data for targeted advertising
- Innovation in physical store digital experiences
- The role of creative execution in retail media campaigns
- Future trends in AI and retail media technology
With over six years at Sainsbury's and extensive experience in travel and retail, Alice brings valuable insights into how one of the UK's largest retailers is revolutionizing the retail media landscape through data-driven innovation and customer-centric strategies.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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