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From Store to Digital: Kingfisher's Omnichannel Retail Media Journey
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine, Group Head of Retail Media and Digital Platforms at Kingfisher PLC. Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets.
Throughout the episode, Dany and Stuart explore:
- Kingfisher's evolution from traditional retail to an innovative marketplace model
- Building and scaling retail media networks across multiple European markets
- Leveraging first-party data for enhanced campaign performance
- Balancing in-store and digital retail media opportunities
- The challenges and opportunities of international retail media expansion
- Future developments in retail media technology and customer data activation
With over 14 years of experience in digital product strategies and e-commerce initiatives, Dany brings valuable insights from his roles at renowned organisations like Booking.com and his current position leading Kingfisher's retail media transformation.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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