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Measuring Success: The Importance of Retail Media Analytics with David Pollet of Incremental

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Content provided by Stuart Adamson and Platform 195. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stuart Adamson and Platform 195 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.

Here are some additional talking points from our conversation:
  • Omnichannel retail media solutions
  • How CTV is changing the game
  • Understanding fragmentation with retail media networks and how that impacts measurement
  • Why David isn’t going to miss analytical cookies

David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2025 13:02 (3M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 408101335 series 3505701
Content provided by Stuart Adamson and Platform 195. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stuart Adamson and Platform 195 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.

Here are some additional talking points from our conversation:
  • Omnichannel retail media solutions
  • How CTV is changing the game
  • Understanding fragmentation with retail media networks and how that impacts measurement
  • Why David isn’t going to miss analytical cookies

David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 episodes

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