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Unlocking the Power of Retail Media: Insights from David Glaza, Founder and CEO of DIGITS Agency

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Content provided by Stuart Adamson and Platform 195. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stuart Adamson and Platform 195 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Today's special guest is David Glaza, Founder and CEO of DIGITS Agency, a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen.

Some additional topics that we cover include:
  • The evolution of the Cartwheel app into Target Circle
  • The challenge of transitioning funding from in-store marketing to digital activations.
  • The balance between in-store and online sales for regional grocers
  • The impact of audience targeting and the future of in-store digital media

David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media. It is the agency of record for a network of regional grocers platforms and is a retainer for big CPG. Previously, during his stint at Target, David also played a key role in developing the Cartwheel app into Target Circle, the largest loyalty program in retail media.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2025 13:02 (3M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 397485369 series 3505701
Content provided by Stuart Adamson and Platform 195. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stuart Adamson and Platform 195 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Today's special guest is David Glaza, Founder and CEO of DIGITS Agency, a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen.

Some additional topics that we cover include:
  • The evolution of the Cartwheel app into Target Circle
  • The challenge of transitioning funding from in-store marketing to digital activations.
  • The balance between in-store and online sales for regional grocers
  • The impact of audience targeting and the future of in-store digital media

David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media. It is the agency of record for a network of regional grocers platforms and is a retainer for big CPG. Previously, during his stint at Target, David also played a key role in developing the Cartwheel app into Target Circle, the largest loyalty program in retail media.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

33 episodes

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