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The Store Is Media
Manage episode 215105573 series 1927223
In 2013 I wrote an article called The Store is Media where I projected a new era of retail where the primary purpose of physical stores would cease to be to sell products but rather to create and monetize customer experiences. Today, a new class of pioneering retailers and industry players are bringing this concept to life. In this episode, I caught up with several of them to tap their thoughts on this seismic shift and what it means for the future of retail.
13 episodes
Manage episode 215105573 series 1927223
In 2013 I wrote an article called The Store is Media where I projected a new era of retail where the primary purpose of physical stores would cease to be to sell products but rather to create and monetize customer experiences. Today, a new class of pioneering retailers and industry players are bringing this concept to life. In this episode, I caught up with several of them to tap their thoughts on this seismic shift and what it means for the future of retail.
13 episodes
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