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EP 230: Rethinking Retail Marketing Leadership: AI and the Fractional Revolution
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Guest: Lindsey Scheftic, CMO, Owner and Founder, The CMO Sidekick
Fractional CMOs with blue-chip experience are sources of enterprise-level talent accessible even to mid-market companies. Couple that resource with AI tools that are moving at the speed of light, these strategic co-pilots are separating marketing winners from losers. With the explosion of video channel fragmentation creating a measurement nightmare and threatening attribution accuracy, and retail media networks evolving from a "necessary evil" into precision targeting powerhouses – both demand a new level of marketing expertise. Join Shelley and Lindsey Scheftic, CMO, owner and founder of The CMO Sidekick as they explore how marketing expertise is being fundamentally redefined. The traditional career path is dead, yesterday's marketing education is obsolete, and 65 percent of future marketing roles don't even exist today. Listen in to this provocative conversation to get up to speed on the future of marketing.
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