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EP 238: Luxury in Flux: LVMH's American Gambit
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Guest: Marie Driscoll, a retail analyst, consultant and TRR contributor
The luxury market finds itself at a critical inflection point with industry titan LVMH serving as a perfect case study of resilience buffeted by volatility. As aspirational consumers pull back spending and economic uncertainty prevails, LVMH is making strategic pivots to redefine luxury's trajectory. The recent luxury boom is resetting to sobering realities: price increases, impending tariffs, and the weaking dollar. Join Shelley and Marie Driscoll, a retail analyst, consultant and TRR contributor, as they dive into LVMH’s strategies to keep their brands relevant and top of mind for the consumer during a time of major market disruptions. The challenges are steep: LVMH and other luxury powerhouses must reimagine their value propositions by building authentic community through experiential retail. The luxury tool of the future? Digital storytelling that introduces brand essence and value that transcends superficial, fleeting TikTok impressions.
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