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Can You Track Word of Mouth? This Founder Did. w/Alonzo Nieves
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Most ecommerce brands are pouring money into paid ads and influencers, while completely overlooking their most powerful growth channel: their own customers.
In episode #6 we sit down with Alonzo Nieves, Gen Z founder of Flywheel, to unpack how smart brands are flipping the script on traditional acquisition and using retention marketing to fuel scalable, authentic growth.
Instead of relying on expensive influencer campaigns or unreliable referral links, Flywheel taps into user-generated content (UGC) and real customer advocacy to build a high-impact word-of-mouth strategy that actually converts.
Alonzo explains why most referral programs fail, how ego and incentives drive sharing behavior, and why lifecycle marketing shouldn’t stop at post-purchase nurturing - it should be a tool for customer acquisition.
He shares insights on what kinds of rewards create action (hint: it’s not a 10% discount), how Flywheel integrates with platforms like Klaviyo and Shopify, and why understanding psychographics over demographics is the secret to building brand loyalty at scale.
If you're working in DTC ecommerce, leading a customer retention strategy, or looking for ways to drive growth without depending on rising ad costs, this episode will give you a fresh, tactical perspective on how to unlock your most underused channel.
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