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Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
Manage episode 336154784 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.
Does that mean the end of mobile marketing measurement?
Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.
26 episodes
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Manage episode 336154784 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.
Does that mean the end of mobile marketing measurement?
Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.
26 episodes
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Similar to Retention Masterclass
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