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S03E20 Your People are your Business: A Family-First Culture, with Tracy Marlowe
Manage episode 481641844 series 3417214
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“I think that when your people really believe that you care for them, they show up every single day, and they give you 110%... Your people are your business. At the end of the day, as a leader or owner you're just one person. Your people are the face of your company. And if you really breathe life into them and you support them and you actually care for them and see them as more than just a worker, I think it can completely change the experience of your customers or clients.”
S03E20 of the Rethink Culture podcast shines the spotlight on Tracy Marlowe, CEO and founder of Creative Noggin, a purpose-driven marketing agency that provides women a meaningful career and the support of a family-first culture. Tracy, an avid horseback rider and firm believer of the mind-empowering benefits of meditation and visualization, believes that nurturing has an exponential impact of positive change, as women support so many around them.
In this episode, we unpack how Tracy forged Creative Noggin’s culture rooted in authenticity, both in marketing and in treating team members like family. She reflects on launching the company as a six-month-old-baby mom, a journey that transformed her into a servant leader who values clear standards and utilizes the EOS framework to keep her crew aligned, motivated, and accountable. Tracy also shares how volunteering together, celebrating personal dreams, and leading with intentionality fuel both her team’s fulfilment and the company’s success, and inspires leaders to put people first.
📢 Do you want to build a high-performance culture? It all starts here: www.rethinkculture.co
Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.
Listen to this episode to discover:
• Tracy’s journey from six-month-old mom to confident steward of a growing team.
• How authentic marketing and family-first values can coexist and reinforce each other.
• Why clear standards and EOS rituals fuel accountability without sacrificing care.
• The impact of giving back together on team pride and purpose.
• Creative Noggin’s unique practice of dreaming big and celebrating every win.
• The role of intentionality in crafting a high-performance, high-fulfilment culture.
Further resources:
• Tracy’s Website: https://www.tracy-marlowe.com/
• Creative Noggin Website: https://www.creativenoggin.com/
• Tracy on LinkedIn: https://www.linkedin.com/in/tracy-marlowe/
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