S04E04 Culture Classics: A Culture of "Strong Convictions, Loosely Held", with Byron Darlison

Rethink Culture

“The thing to be careful about, which always worried me, was just drinking your own Kool-Aid too much… “strong convictions, loosely held” the value of the company, which means that this is our culture, this is how we do things. We're very, very committed to this... if you come along and you speak a truth that's going to improve or… invalidate something in here we are not attached to it. We will throw it out and adopt your truth... So I think it's extremely important… when creating your culture to make sure you don't become so attached to it that it's just one big group thing.”

We're republishing one of our "Culture Classics" featuring Byron Darlison, founder of Rise, a cutting-edge Canadian content management firm for digital signage. Byron has spent decades fine-tuning culture and operational efficiency, and in under 45 minutes, he shares hard-earned lessons from 30 years in leadership.

In this episode, Byron breaks down how he blends frameworks like Peter Drucker’s performance agreements with Kim Scott’s radical candor, transforming planning into play with gamified quarterly themes and Slack shoutouts. He also reflects on building a team of experts, fostering autonomy, and leading with focus, humility, and discipline.

Listen to this episode to find out:
· Why Rise employees either leave after a year or stay long-term

· Why “strong convictions, loosely held” matter for culture

· How Rise empowers experienced employees to thrive

· What “focus, discipline, and cadence” mean at Rise

· How to fight the Peter Principle with radical candor

· Byron’s twist on the “Rocks and Sand” concept

· Why a functional accountability chart works

· Byron’s go-to frameworks (EOS, Scaling Up, 3HAG, and more)

· What Shannon Susko’s hiring swimlanes look like

· How Byron gamifies quarterly themes

· Byron’s top leadership lesson: focus + punctuality

Further resources:

· Radical Candor, by Kim Scott: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity-ebook/dp/B07P9LPXPT/

· 3HAG WAY, by Shannon Susko: https://www.amazon.com/3HAG-WAY-Strategic-Execution-Wild-Ass-Guess-ebook/dp/B07C7RGVD2

· Topgrading, by Bradford D. Smart, Ph.D.: https://www.amazon.com/Topgrading-Hire-Coach-Keep-Players-ebook/dp/B09GS9GT25/

· Building a StoryBrand, by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/

· The Six Week Cycle, by Basecamp: https://3.basecamp-help.com/article/35-the-six-week-cycle