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Personalizing the Fragrance Journey: How Scentbird is Revolutionizing Retail
Manage episode 477171150 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this Global Retail Leaders episode, Fritz Finlay chats with Andrei Rebrov, CEO of Scentbird, about how the fragrance subscription service is making it easier to try new scents while building an omnichannel brand. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [01:25] Meet Andre at Sandberg, CEO of Scentbird [04:15] The beginnings of Scentbird and its fragrance subscription model [08:30] How Scentbird makes fragrance discovery easier online [12:50] The power of personalized recommendations [17:00] Subscription model: The convenience of monthly fragrance deliveries [22:30] Expanding into omnichannel: How Scentbird is navigating brick-and-mortar retail 🌍 Join our community at: www.globalretailleaders.com
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Manage episode 477171150 series 2334745
Content provided by RETHINK Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RETHINK Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this Global Retail Leaders episode, Fritz Finlay chats with Andrei Rebrov, CEO of Scentbird, about how the fragrance subscription service is making it easier to try new scents while building an omnichannel brand. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [01:25] Meet Andre at Sandberg, CEO of Scentbird [04:15] The beginnings of Scentbird and its fragrance subscription model [08:30] How Scentbird makes fragrance discovery easier online [12:50] The power of personalized recommendations [17:00] Subscription model: The convenience of monthly fragrance deliveries [22:30] Expanding into omnichannel: How Scentbird is navigating brick-and-mortar retail 🌍 Join our community at: www.globalretailleaders.com
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Similar to RETHINK RETAIL
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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