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Getting C-suite buy-in for retail returns
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Despite retail returns playing a vital role in brand perception, priorities often lie elsewhere. Without strategies coming from the top down, returns can become an afterthought, which in turn impacts customer experience. How can returns advocates get buy-in at the board level?
Episode four of Returns Unboxed provides you with a blueprint for how to ensure senior teams understand and appreciate the importance of investing in a strategic returns solution, before revealing yet another outrageous edition of ‘You found WHAT in the box?’
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