RFG 32 | The Future of Purpose-Driven Creativity in Advertising with Maurice 'Rizz' Wangalachi

Revenge of the forsaken gods

Curious about the evolving landscape of advertising and how creativity is being redefined in Kenya and beyond?

In this episode, we delve into the transformative power of purpose-driven creativity and its impact on the advertising industry. Discover how global trends are influencing local narratives and the role of technology in shaping the future of marketing. Join us as we explore the intersection of creativity, culture, and technology with a leading figure in the industry.

I’m joined by Maurice ‘Rizz’ Wangalachi, a Creative Director at Ogilvy Africa. We discuss his experiences at prestigious global advertising festivals, the importance of purpose-led campaigns, and how Kenyan advertising is making its mark on the world stage. Prepare for an engaging conversation filled with insights on the role of AI, the significance of cultural inclusivity, and the future of advertising in a digital age.

Episode Highlights:

[3:15] - Maurice reflects on his experience as a judge at the Cannes Lions Festival and the Lurie's Awards.

[10:30] - The rise of purpose-driven creativity and its impact on global advertising trends.

[18:45] - How Kenyan advertising can learn from international execution standards.

[27:00] - The role of technology and AI in enhancing creative storytelling.

[35:20] - Insights into the award-winning "Stay No Shame" campaign and its societal impact.

[44:10] - The importance of cultural inclusivity and authenticity in advertising.

[52:30] - Maurice shares his thoughts on the future of creativity and the potential of AI in advertising.

Links & Resources:

- Maurice Wangalachi on [LinkedIn](https://www.linkedin.com/in/maurice-rizz-wangalachi-145a354/)

- Ogilvy Africa Website: https://ogilvy.africa/

- Cannes Lions Festival: [Official Website](https://www.canneslions.com/)

- Lurie's Awards: [Event Recap](https://www.luries.com/)

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