RFG33 | Who Said Sean Paul: Insights From An Event Marketer with Keith Kirimi

Revenge of the forsaken gods

📌 What does it take to create a multi-million-dollar event?

From securing massive sponsorship deals to crafting unforgettable brand moments, event marketing is more than just ads—it's an art. In this episode, we go behind the scenes with Keith Kirimi, an expert in brand experiences, to break down the strategies that make events like Sean Paul’s concert in Kenya a huge success.

🔥 ‘People think event success is about ticket sales—it’s not. It’s about creating an experience that brands WANT to invest in.’ – Keith Kirimi

🎤 Episode Highlights:

✔ [15:22] - The truth about event sponsorships: How do you convince brands to invest in your vision?

✔ [22:34] - Picking the perfect venue—why location can make or break your event.

✔ [48:15] - Are you making these common branding mistakes? Keith’s checklist for success.

✔ [56:05] - The future of event marketing—why digital innovations are changing the game.

🔗 Links & Resources:

• Keith Kirimi on LinkedIn: Keith's Profile
• Win Group Agency Website
• Win Group Agency Instagram

📲 Follow for More Insights

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• Facebook: Andrew Opere
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💬 What’s the best marketing campaign you’ve ever seen? Drop it in the comments! Let’s discuss.

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