Transitioning Into and Excelling as a SaaS Company With Mario Martinez of Vengreso

Revenue Engine Podcast

Mario Martinez is the CEO and Founder of Vengreso, a sales training company that simplifies and automates with their SaaS-based technology FlyMSG. He is the host of the popular The Modern Selling Podcast and was featured in Forbes, INC., Entrepreneur, and Huffington Post. He’s a highly sought-after keynote speaker with his experience in personal branding and B2B sales.

In addition to these roles, Mario also serves on the advisory boards for National Association of Women Sales Professionals and OneMob.

In this episode…

SaaS companies are already difficult to fund and market, but what about transforming an existing business into a SaaS model?

Vengreso started as a digital sales prospecting training company but has since pivoted with their software FlyMSG. The transformation has been difficult but rewarding in many ways according to founder Mario Martinez, who has applied his extensive knowledge of B2B business to market the new software. It is a unique situation for a company, and now you too can learn the irreplicable lessons that came from it.

In this episode of the Revenue Engine Podcast, Alex Gluz has an insightful conversation with Mario Martinez, the Founder and CEO of Vengreso, to talk about marketing and switching over to the SaaS model. They discuss the challenges of switching business models, customer acquisition, social media, and running a SaaS company. They also go through Mario’s background in business and what he learned from his mentors.