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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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The Journey from Data to Revenue with Nyssa Cromwell of G2V Optics
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In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company.
Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them all the way up to the revenue using automation. They also chat about her preferred KPIs, what content she’s been consuming lately, why she loves being a “LinkedIn lurker”, and how marketers can work to gain a bigger seat at the table and participate in strategic discussions with executive teams. Don’t miss it!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton/
About Nyssa Cromwell, VP of Marketing at G2V Optics Inc.
Nyssa is an entrepreneur and master of digital marketing and automation. Starting her career at Accenture with a specialization in Java application architecture and development, she moved into building up her marketing acumen by running a digital marketing agency, building a startup, and working on ecommerce teams for national brands.
Connect with Nyssa: https://www.linkedin.com/in/nyssacromwell/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 328286329 series 2937393
In this episode, Eric talks with Nyssa Cromwell, who started her career in computer programming, then pivoted to running her own digital agency, and today serves as VP of Marketing at G2V Optics Inc., a solar simulation tech company.
Eric and Nyssa discuss her approach when it comes to capturing data-driven metrics from campaigns and aligning them all the way up to the revenue using automation. They also chat about her preferred KPIs, what content she’s been consuming lately, why she loves being a “LinkedIn lurker”, and how marketers can work to gain a bigger seat at the table and participate in strategic discussions with executive teams. Don’t miss it!
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton/
About Nyssa Cromwell, VP of Marketing at G2V Optics Inc.
Nyssa is an entrepreneur and master of digital marketing and automation. Starting her career at Accenture with a specialization in Java application architecture and development, she moved into building up her marketing acumen by running a digital marketing agency, building a startup, and working on ecommerce teams for national brands.
Connect with Nyssa: https://www.linkedin.com/in/nyssacromwell/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
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