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Why AI is the Last GTM Tool to Buy
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You think AI will ever replicate that human connection that exist in B2B sales today? Think again. π
So what then is the secret sauce when it comes to a great AI recipe?
Join us as we sat down with @Michael Berean, Associate Director B2B Marketing Ops at @SiriusXM, to discuss the best (and worst) applications of AI in Revenue Operations.
Key takeaways from the discussion include:
π€ AI has come a long way, assisting with tasks from research to coding, but still has a long way to go
π€ Human relationships and trust remain irreplaceable in business, and right now no AI out there can replicate this authentic human engagement
π Effective AI use in business starts AND ends with data and should complement (not replace) human expertise
Follow Michael on LinkedIn: https://www.linkedin.com/in/michaelberean/
Join a community of 15K+ revenue operations professionals at revopscoop.com.
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