Inside the Octagon: Building Champions at Upgraded Industries

Ride Home Rants

Send us a text

When DJ Jacobucci resigned from his firefighting career and dumped his pension into opening Upgraded Industries, it wasn't just a business decision—it was a leap of faith into a lifelong passion. "That's betting on yourself," he explains on the Ride Home Rants podcast. "That's either saying I'm going to be poor or this is going to work."
This all-or-nothing mentality has shaped Upgraded Industries into what DJ lovingly describes as a "dysfunctional family that you can't help but love." Starting as a personal trainer while navigating a difficult divorce, DJ gradually built his business until he could focus on his true passion—combat sports. With a background as a wrestler and fighter himself, he's created a training environment where accountability and self-motivation are non-negotiable. "I don't hold hands," he states plainly, reflecting his belief that fighters must develop discipline alongside technique.
The gym's success speaks for itself, producing fighters like Tony "The Latin Assassin" and attracting talented coaches who share DJ's vision. What began as Sunday wrestling sessions with whoever would show up has evolved into an elite training facility that stays true to old-school toughness while adapting to modern training methods. Between training professional fighters, raising his identical twin sons who wrestle competitively, and managing all aspects of the business, DJ embodies the fighter's mentality in everything he does.
Throughout the conversation, DJ offers candid insights on the state of combat sports, expressing concern that UFC might follow boxing's self-destructive path, while sharing stories of the tight-knit community he's built at Upgraded Industries. Whether you're a fighting enthusiast or simply appreciate stories of entrepreneurs betting on their passion, DJ's journey from firefighter to gym owner demonstrates what's possible when you commit fully to building something meaningful around what you love.

• Betting everything on his dream by resigning from firefighting and investing his pension into the gym
• Balancing fatherhood with running the gym, prioritizing family while maintaining high standards for his fig

Subscribe for exclusive content: https://www.buzzsprout.com/1530455/support

Buzzsprout - Let's get your podcast launched!
Start for FREE
Tactical Brotherhood
The Tactical Brotherhood is a movement to support America.
Deemed Fit
Be a part of our movement to instill confidence motivation and a willingness to keep pushing forward
Buddy's Beard Care
Buddy's Beard Care provides premium men's grooming products at an affordable price.
Sweet Hands Sports
Elevate your game with Sweet Hands Sports! Our sports gloves are designed for champions,
Shankitgolf
Our goal here at Shankitgolf is for everyone to have a great time on and off the golf course
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Follow us on all social media
X: @mikebonocomedy
Instagram: @mikebonocomedy
@tiktok: @mikebono_comedian
Facebook: @mikebonocomedy