Joe Laverick's Ride to Success: The Journey of a Privateer Cyclist and the Lessons from Ribble Rebellion Cycling Team

Ride To Success

In this conversation, Joe shares his journey as a privateer in the world of gravel racing, discussing the unique challenges and opportunities that come with this role. He reflects on the evolution of gravel racing, the importance of sponsorships, and the need for personal branding in the cycling community. Joe emphasizes the significance of enjoying the process of racing and training, while also addressing the financial aspects of being a privateer. The discussion touches on the future of gravel events, the role of social media, and the importance of building relationships within the cycling industry.

Chapters

Introduction to Gravel Racing and Privateering

Managing Finances and Sponsorships

Lessons Learned from Team Management

Shifting Perspectives in Gravel Racing Sponsorships

Personal Branding: The Unique Voice of a Privateer

Navigating the Challenges of Being a Privateer

The Future of Gravel Racing: Trends and Predictions

The Business Model of Gravel Events

Media Coverage and Athlete Storytelling

Redefining Success in Cycling

Listen to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#RideToSuccess