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#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

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Manage episode 472250669 series 3406696
Content provided by Tandem Works. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tandem Works or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing isn’t about your product—it’s about the transformation your customers experience.

In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.

I’ll walk you through:
✔️ Why listing features won’t get you sales
✔️ How top brands like Apple and Martha Stewart master storytelling
✔️ A simple Transformation Story Formula to revamp your messaging

💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!

🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct

📌 Next Episode: Stop Hiding Behind Your Branding!

🔔 Subscribe & leave a review to support the show!

Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Unpacking this episode min by min:

00:00 Introduction to Marketing Mindset Shifts

01:01 The Power of Customer Transformation

09:04 Crafting Compelling Transformation Stories

15:37 Implementing Transformation in Marketing

23:13 Challenge and Recap

Related Episodes:

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1

Vivian Kvam:

Tandem Works Team:

FREE RESOURCES

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: [email protected]

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 472250669 series 3406696
Content provided by Tandem Works. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tandem Works or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing isn’t about your product—it’s about the transformation your customers experience.

In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.

I’ll walk you through:
✔️ Why listing features won’t get you sales
✔️ How top brands like Apple and Martha Stewart master storytelling
✔️ A simple Transformation Story Formula to revamp your messaging

💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!

🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct

📌 Next Episode: Stop Hiding Behind Your Branding!

🔔 Subscribe & leave a review to support the show!

Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Unpacking this episode min by min:

00:00 Introduction to Marketing Mindset Shifts

01:01 The Power of Customer Transformation

09:04 Crafting Compelling Transformation Stories

15:37 Implementing Transformation in Marketing

23:13 Challenge and Recap

Related Episodes:

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1

Vivian Kvam:

Tandem Works Team:

FREE RESOURCES

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: [email protected]

  continue reading

77 episodes

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