The talent flywheel, product management and more with Martin Sokk, Co-Founder & CEO @ Lightyear

Riding Unicorns: Venture Capital | Entrepreneurship | Technology

Martin Sokk is the Co-Founder and CEO of Lightyear. He joined Hector to discuss his journey from product management at Wise (formerly TransferWise) to building a company revolutionising retail investing in Europe.

Martin shares how his product-driven mindset and relentless curiosity have shaped his career, offering insights into creating 10x products, scaling startups, and understanding customer needs through direct engagement. The conversation also dives into:

• Lightyear’s mission to transform Europe’s outdated and costly investing infrastructure
• The challenges and opportunities of building a pan-European fintech solution
• Lessons learned from Wise and the importance of fostering entrepreneurial talent
• The role of resilience in navigating crises and maintaining focus on long-term goals

Martin’s story is packed with actionable advice and inspiration for founders, operators, and anyone passionate about fintech innovation.
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Chapters

1. Martin Sokk, Co-Founder & CEO @ Lightyear (00:00:00)

2. [Ad] Intelligent Investment Today - The Warren Buffett Way (00:24:21)

3. (Cont.) Martin Sokk, Co-Founder & CEO @ Lightyear (00:24:53)