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Niche Market Universe - EP005 with Mike Dull
Manage episode 470239385 series 3627905
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In this episode of the Rise and Bind podcast, host Chris Langille interviews Mike Dull, founder of EV Universe, about his journey from pharmacy to the electric vehicle (EV) industry. They discuss the importance of niching down in business, the unique demographics of EV owners, and the challenges and opportunities in the EV insurance market. Mike shares insights on building a comprehensive platform for EV owners, the significance of website performance, and strategies for successful niche marketing. The conversation also touches on the future of electric vehicles and the evolving market dynamics.
Chapters
00:00 Introduction to Niche Pursuits
01:33 Mike Dull's Journey to EV Universe
04:09 The Importance of Niching Down
08:56 Demographics of EV Owners
10:44 Regulatory Changes and Market Trends
16:14 The Challenges of Building a Large Website
22:29 The Importance of Website Performance
26:38 The EV Ecosystem and Podcast Introduction
Takeaways
Mike Dull transitioned from pharmacy to the EV industry.
Niche marketing can lead to significant business growth.
Understanding the EV demographic is crucial for targeted marketing.
Legislation is shaping the future of electric vehicles.
The insurance aspect of EVs is a growing market.
Building a comprehensive platform for EV owners is essential.
Website performance impacts user experience and conversions.
Less is more when it comes to website design.
Due diligence is necessary for successful business decisions.
The EV industry presents numerous opportunities for innovation.
6 episodes
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