[EO Colorado] Data-Driven Digital Marketing Strategies That Actually Convert With Tyler Lane

Rising Entrepreneurs Podcast

Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel and is known for its strategic thinking and flawless execution.

In this episode…

Digital marketing efforts often fall flat — not because the tactics are wrong, but because the data behind them is unclear or ignored. How do high-performing brands use analytics to not only understand their audience but convert them more effectively?

According to Tyler Lane, a data-focused marketing strategist, successful campaigns begin with fixing analytics infrastructure and gaining true visibility into performance. He highlights that most companies operate with flawed attribution models and missing conversion tracking, which leads to misguided decisions. Clean data fuels smarter strategies, like reallocating budgets to high-performing channels and customizing dashboards for each stakeholder. When marketing teams can trust their data, they make faster, more confident decisions that drive measurable growth.

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz sits down with Tyler Lane, Founder and CEO of Session Interactive, to talk about building data-driven digital marketing strategies that actually convert. They discuss how clean analytics can transform campaigns, the role of SEO and paid media in boosting visibility, and why understanding the customer journey is critical. Tyler also shares how AI is reshaping the future of SEO.