))
RS330: Product-Led Playbook with Wes Bush
Manage episode 478642799 series 3661112
Content provided by RogueStartups. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RogueStartups or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.
Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at [email protected]. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week!
Highlights from Craig and Wes’ conversation:
- Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
- How to Leverage PLG as a Marketing Tool
- Internal to External Growth Loops (e.g., Canva)
- Providing Value and Education to Empower Customers
- Overcoming the Fear of Change and Embracing Creative Destruction
- The Product-Led Implementation Program and Wes Bush’s New Book
- From Contender to Leader: Navigating Your Market
- Castos: A Case Study in Product-Led Growth
A Little About Wes:
Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.
Links & Mentions from This Episode:
“Why Nations Fail” by Daron Acemoglu and James A. Robinson
Rogue Startups Resources:
Follow Craig on Twitter/X
Craig on LinkedIn
50 episodes
Share
