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Telling Your Story Online for Leads + Recruiting (w/ Jake Hofer)

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Manage episode 485250590 series 2848873
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.

Learn practical strategies for home service businesses to:

  • Build high-trust websites that convert
  • Capture authentic customer and crew imagery
  • Use video to future-pace homeowner expectations
  • Reinforce culture and retention through social proof
  • Turn internal team wins into a recruiting engine
  continue reading

337 episodes

Artwork
iconShare
 
Manage episode 485250590 series 2848873
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.

Learn practical strategies for home service businesses to:

  • Build high-trust websites that convert
  • Capture authentic customer and crew imagery
  • Use video to future-pace homeowner expectations
  • Reinforce culture and retention through social proof
  • Turn internal team wins into a recruiting engine
  continue reading

337 episodes

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