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Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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PR That Converts: How to Get Free Media Coverage for Your Store
Manage episode 490196538 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn how to write press releases that land, earn high-quality backlinks, and pitch your story in a way that drives real foot traffic.
You’ll also uncover the most common PR mistakes businesses make (and how to fix them), along with simple yet powerful strategies to get noticed by local media—without a big budget.
This episode is your crash course in high-impact, low-cost publicity!
[5:04] How organic PR can outperform social media, influencers, and paid ads
[8:03] Backlinks: what they are and why they matter
[14:55] What to write in your press release to grab attention
[17:46] Common PR mistakes retailers make—and how to correct them
[23:00] How to pitch local media and bring more people through your doors
Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. PR That Converts: How to Get Free Media Coverage for Your Store (00:00:00)
2. How organic PR can outperform social media, influencers, and paid ads (00:05:04)
3. Backlinks: what they are and why they matter (00:08:03)
4. What to write in your press release to grab attention (00:14:55)
5. Common PR mistakes retailers make—and how to correct them (00:17:46)
195 episodes
Share
Manage episode 490196538 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn how to write press releases that land, earn high-quality backlinks, and pitch your story in a way that drives real foot traffic.
You’ll also uncover the most common PR mistakes businesses make (and how to fix them), along with simple yet powerful strategies to get noticed by local media—without a big budget.
This episode is your crash course in high-impact, low-cost publicity!
[5:04] How organic PR can outperform social media, influencers, and paid ads
[8:03] Backlinks: what they are and why they matter
[14:55] What to write in your press release to grab attention
[17:46] Common PR mistakes retailers make—and how to correct them
[23:00] How to pitch local media and bring more people through your doors
Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!
Chapters
1. PR That Converts: How to Get Free Media Coverage for Your Store (00:00:00)
2. How organic PR can outperform social media, influencers, and paid ads (00:05:04)
3. Backlinks: what they are and why they matter (00:08:03)
4. What to write in your press release to grab attention (00:14:55)
5. Common PR mistakes retailers make—and how to correct them (00:17:46)
195 episodes
All episodes
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Similar to Rooted in Retail
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Business tips for startups by proven entrepreneurs
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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