The Three-Second Rule: Capturing Your Customer’s Attention - After the Show

Rooted in Retail

Loving your product isn’t enough—your customer needs to love it too.

In this After the Show segment, we’re diving into what it takes to truly connect with your audience. From the three-second rule to spotting emotional touchpoints, we’ll cover practical ways to see your business through your customer’s eyes. If you want to create a frictionless experience and build deeper relationships with your customers, this episode is for you.

[1:11] Why your passion doesn’t guarantee customer love

[1:46] The three-second rule: capturing attention fast

[6:21] Walking in your customer’s shoes

[7:50] Identifying and eliminating friction points

[8:56] Finding emotional touchpoints in the customer journey

[12:23] The question every business owner should ask: What keeps your customers up at night?

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Chapters

1. The Three-Second Rule: Capturing Your Customer’s Attention - After the Show (00:00:00)

2. Why your passion doesn’t guarantee customer love (00:01:11)

3. The three-second rule: capturing attention fast (00:01:46)

4. Walking in your customer’s shoes (00:06:21)

5. Identifying and eliminating friction points (00:07:50)

6. Finding emotional touchpoints in the customer journey (00:08:56)

7. The question every business owner should ask: What keeps your customers up at night? (00:12:23)